Content & SEO
Create relevant and valuable content to educate, entertain and inspire
Get More Quality Leads with Smarter Search Marketing
That's the dream right? Free, qualified, sales ready leads from the interwebs?
The process of getting your brand's message in front of your ideal audience, right when they’re searching online, is called search engine optimization (SEO); but watch out for old-school SEO tactics - they are dead.
What worked a year ago doesn't work now.
We'll show you a safe, up to date approach to getting found in search results, that will show search engines you are the real deal. Together, we can strengthen your digital footprint so you show up when, and where, you should in search engines.
If you are looking to acquire more qualified website traffic through organic search engine rankings, we can help you not only get the traffic, but turn them into customers.
Why should you be using a content marketing in your business?
Here are five important reasons:
- Customers expect content
- Content differentiates you from your competition.
- Content drives organic search (SEO)
- You want your customers educated before you talk to them
- Makes sales conversations much easier
Consider this: people search online before making purchases now more than ever. When someone searches online, they are looking to find a way to get information they need, make a purchase or to solve a problem. So basically you have a couple of choices – you can publish content online so these users can find it when they search, and use it to better their lives and businesses, or you can hope your phone book ads and billboards finally start working. Sorry…too direct?
Good content marketing will make a person stop in their tracks, actually listen to what you’re saying, think about it, and behave differently than they would have otherwise. Directing your content creation around a business objective causes it to work directly to attract, retain and delight your customers throughout their experience with you.
If we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.